‘Tale of Contour’ is an epic tale about the creation of the Coca-Cola bottle, as narrated by a big brother to his younger sibling. The bottle travels through distant lands and curious settings, obtaining its unique features - the iconic curves, flutes and red ribbon. The spot celebrates the 100th anniversary of arguably the most recognizable package design of all time.
Directors Jon Sanders
ECD Baptiste Clinet
CD Nicolas Lautier
AD Clara Noguier
CW Olivier Le Lostec
Prod Olivier Mordacq
Production Company Passion Pictures