The feminist magazine Marie Claire has always been committed to more equality between men and women. So for Women's Rights Day, the magazine wanted to relaunch the debate on the draft law on the extension of paternity leave, left aside by the government, but playing a major role for this equality.
With an ad that literally illustrates the mental burden of women by inviting them to highlight the elements of an interminable list, Marie Claire highlights all the consequences of this inequality that impact their lives.
ECD Alexander Kalchev
AD Clara Noguier
CW Olivier Le Lostec
AWARDS
ONE SHOW
MARIE CLAIRE - #LIBERTYEQUALITYPATERNITY | 2020 Silver
MARIE CLAIRE - #LIBERTYEQUALITYPATERNITY | 2020 Merit