Since COVID-19 the used car market is booming. And so does the demand for mecanics. And like a lot of manual jobs they’ve been deserted by many.
So for, VOLKSWAGEN Group France, it was crucial to remind them how important they are and how their job can’t be done by anybody.
So yes, being a mecanic can not be improvised and to highlight that we took unexperience actors and let them play like mecanic without telling them what to do. And eventually they’re not mecanics so they obviously made mistakes.
CREDITS
DDB -
Executive Creative Director : Alexander KALCHEV
Art Director : Clara NOGUIER
Copywriter : Olivier LE LOSTEC
TV Producer : Pierre BOUDIN
Business Director : Olivier MASSANELLA
Account Director : Alexandre TURCAUD
Account Executive : Anaëlle LE LOUARNE
Social Media Manager : Charlotte MAULNY
Strategic Planner : Loïc MORANDO
ALL SO PRODUCTION
Director : Marc CORTÈS
Producer : Franck ANNESE
Head of Production : Lisa-Marie FOUSSADIER & Capucine DE VION
DOP : Ludovic ZUILI
Chief Designer : Rudy ANNESE (Atelier Downtown)
Casting Director : Edna DELILLE (Allso Casting)
Post-producer : Romuald CARRUESCO
Sound : THE