To introduce Spotify's new feature, Spotify Codes, we designed an interactive OOH campaign that randomly responds to a question with a song, triggered by scanning the codes with your phone.
This vibrant and playful campaign ran for two months across five major cities in France: Paris, Lyon, Bordeaux, Lille, and Marseille.
DDB /
Executive Creative Director : Alexander KALCHEV
Creative Directors : Clara NOGUIER & Olivier LE LOSTEC
Creatives : Romane Nougaret Fischer AD & Louis Maschino CW
Business Director : Meryl Martin Account Director : Anthony Paesani Account Executive : Marie Melet
Strategic Planners : Sammy Lussan & Alice De Brito
SPOTIFY /
Marketing Director : Robin Tersiguel
Senior Marketing Manager : Julie Combe
Marketing Manager : Romane Cresseaux