Spotify has one key objective in France: to become an integral part of the culture and connect with its primary audience, Gen Z.
Fortunately, in France, culture is omnipresent and thrives on reinterpretation.
French artists exemplify this, constantly drawing inspiration from historical cultural masterpieces and presenting them in fresh,
modern ways to engage this new generation.
With its campaign "Classics Inspire New Classics," Spotify celebrates the transformative power of creative culture, proving that a classic is never frozen in time. Showcasing how deep they are implemented in today’s culture.
This OOH and DOOH campaign run in Paris, Lyon and Marseille for more than 4 weeks. It was followed by social and influence activations.
DDB /
Executive Creative Director : Alexander KALCHEV
Creative Directors : Clara NOGUIER & Olivier LE LOSTEC
Creatives : Tom Demestre AD & Mathieu Dublé CW
Business Director : Meryl Martin Account Director : Anthony Paesani Account Executive : Marie Melet
Social Media Manager : Charlotte MAULNY
Strategic Planner : Alice De Brito
SPOTIFY /
Marketing Director : Robin Tersiguel
Senior Marketing Manager : Julie Combe
Marketing Manager : Romane Cresseaux